Bôhten and Disney Canada collaborate on exclusive capsule collection to celebrate the release of Disney's "Mufasa: The Lion King"
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Toronto, ON, December 7th, 2024 — Bôhten Eyeglasses, the pioneering eyewear brand renowned for its commitment to inclusive design and cultural storytelling, is proud to announce an exclusive collaboration with Disney Canada to launch a limited-edition capsule collection inspired by the highly anticipated film, “Mufasa: The Lion King,” only in theatres December 20.
The new collection pays homage to the legendary tale of courage, kinship, and legacy. Drawing inspiration from the breathtaking African landscapes and vibrant wildlife that inspired the film, the collection merges Disney’s storytelling magic with Bôhten’s celebrated craftsmanship.
"We are thrilled to collaborate with Disney Canada for such an iconic story," said Nana B. Osei, Co-Founder/CEO of Bôhten Eyeglasses. "This collaboration celebrates Africa’s natural heritage and the value of close relationships as we journey through life—both of which align with Bôhten's commitment to crafting eyewear that reflects culture and resonates on a deeper level. It’s a tribute to ‘Mufasa: The Lion King’ and the powerful story that shows the unlikely rise of the beloved king of the pride lands.”
To mark the launch, Bôhten will host a pop-up event in Toronto where fans will be able to purchase the frames and learn more about the collaboration from members of the Bôhten team.
The capsule collection is available now on Bôhten's website, bohten.com and select retail stores.
Stay tuned for more updates by following Bôhten Eyeglasses on social media and see “Mufasa: The Lion King” when it roars into theatres across Canada on December 20. Tickets on sale now.
About Bôhten Eyeglasses
Launched in 2012 by Ghanaian brothers, Nana B. Osei and Nana K. Osei, Bôhten was born out of the desire to build an eyewear company that celebrates the values and richness of their African heritage and multicultural upbringing. The brand offers a range of bold and thoughtfully designed frames that cater to a variety of facial profiles, with an emphasis on Black faces—a consumer base that has historically been left out of the eyewear conversation. Bôhten’s collections reflect a harmonious blend of exceptional craftsmanship and cultural storytelling—an approach that continues to inspire a global audience through eyewear that transcends utility.
About “Mufasa: The Lion King”
Exploring the unlikely rise of the beloved king of the Pride Lands, “Mufasa: The Lion King” enlists Rafiki to relay the legend of Mufasa to young lion cub Kiara, daughter of Simba and Nala, with Timon and Pumbaa lending their signature schtick. Told in flashbacks, the story introduces Mufasa as an orphaned cub, lost and alone until he meets a sympathetic lion named Taka—the heir to a royal bloodline. The chance meeting sets in motion an expansive journey of an extraordinary group of misfits searching for their destiny—their bonds will be tested as they work together to evade a threatening and deadly foe. The film features an all-star roster of talent, including Aaron Pierre, Kelvin Harrison Jr., John Kani, Tiffany Boone, Kagiso Lediga, Preston Nyman, Mads Mikkelsen, Thandiwe Newton, Lennie James, Anika Noni Rose, Keith David, Seth Rogen, Billy Eichner, Donald Glover, Blue Ivy Carter, Braelyn Rankins, Theo Somolu, Folake Olowofoyeku, Joanna Jones, Thuso Mbedu, Sheila Atim, Abdul Salis, Dominique Jennings and Beyoncé Knowles-Carter. Blending live-action filmmaking techniques with photoreal computer-generated imagery, the all-new feature film is directed by Barry Jenkins, produced by Adele Romanski & Mark Ceryak, and executive produced by Peter Tobyansen. Featuring songs by award-winning songwriter Lin-Manuel Miranda, “Mufasa: The Lion King” opens only in theatres on December 20, 2024.
Walt Disney Studios Canada Publicity
Peter Pitino
Peter.pitino@disney.com