Bôhten celebrates 10 years in the industry
“The fact that we got to 10 is a big deal, but it is also a starting point.” Nana K, Co-founder of Bôhten
He shared how the journey to ten was about taking their idea of adding value to the world, and after much learning and unlearning, it’s been whittled down to its true core. A core Bôhten has used to re-imagine and re-design eyewear in the industry. A core that is the essence of Bôhten’s story.
To celebrate our 10 year anniversary, we want to share our knowledge with you. Give you the scoop on things we learnt to get to where we are today. We want to share what we know in hopes that more companies, especially black-owned, will be better equipped to achieve this milestone and more.
So the first we’ll share is simple.
It’s something we all may know, yet deeply underestimate. It's powerful and is something you already have - Own your story.
Every company, business or brand has something unique about them.
Something different, something compelling, something that brings value in a way that no other can. And that is your story.
You must recognize the importance and power of it.
Own it. Embrace it. Harness it. Allow your story to flourish.
This is what separates you from the rest, and will be your foundation for years to come.
For us, owning our story opened doors to collaborations with brands and opportunities we would not have ever imagined. Our first runway show at New York Fashion Week, our collaboration with Marvel Studios’, they all happened because of our story.
Our how and why we started, has been compelling enough for brands to want to work with us. Our story gave them something they didn’t have and a foundation they could build upon. And that’s what your story can do for you. So dig deep, grasp your core values, and use it to tell the story unique to you.
Happy Bôhten birthday this November 12th.
We welcome you to celebrate with us over the next year, but don't forget to celebrate what is you. #WeSeeYou