To celebrate the release of Marvel Studios’ Black Panther: Wakanda Forever, Bôhten to design Capsule Collection inspired by the highly anticipated sequel.
The collaboration features trunk show events, a movie-themed prize pack contest*, and a sunglasses capsule collection limited to 1000 pieces to promote the upcoming movie release in theatres on November 11th.
October 21st, 2022 -Bôhten Eyeglasses is excited to announce its collaboration with Marvel Studios to co-design a Black Panther: Wakanda Forever-inspired capsule collection set to release this November. It is the first eyewear brand in Canada to collaborate on a movie from Marvel Studios.
The promotional campaign will officially launch on October 21st with a contest. Fans may enter the contest by submitting a completed online entry form available at Bohten.com (no purchase necessary). Fifteen winners will be announced on November 30th, 2022. Prizes consist of the following:
GRAND PRIZE (5 winners): $1,000 worth of Bôhten merchandise and a movie-themed prize pack. Exact items included in the prize pack shall be determined by Bôhten in its sole discretion.
FIRST PRIZE (5 winners): $600 worth of Bôhten merchandise and a movie-themed prize pack. Exact items included in the prize pack shall be determined by Bôhten in its sole discretion.
SECOND PRIZE (5 winners): $200 worth of Bôhten merchandise and a movie-themed prize pack. Exact items included in the prize pack shall be determined by Bôhten in its sole discretion.
Bôhten will host two trunk show events in Canada at Nordstrom’s Yorkdale and Eaton Centre outlets from November 4th to 6th and November 18th to 20th, respectively. The trunk shows will showcase Bôhten’s latest glasses collection, which is handmade in Italy and optimized to fit and compliment African faces better. In addition, patrons will have the chance to see the limited edition movie inspired capsule collection for the first time. The collection will feature never-before-seen designs in colorways themed to Marvel Studios’ Black Panther: Wakanda Forever.
The company is also teaming up with some of Canada’s top fashion designers, musicians, and creators to unveil the limited edition collection and drum up buzz for the new movie releasing in theatres on November 11th, 2022.
Bôhten’s CEO, Nana Boateng Osei, issued the following statement regarding the collaboration:
“The release of Marvel Studios’ Black Panther: Wakanda Forever, is a monumental moment for fans of the movie franchise. The collection we designed symbolizes unity through hardship and the need to overcome obstacles that come your way. We at Bôhten believe in harnessing untapped human potential by elevating the community around you. In line with this conviction, we are committing 10% of all proceeds from the collection towards providing glasses for school children in Canada, the United States, and Ghana through our social impact program, Club Bôhten. We look forward to being a part of history as we embark on this exciting collaboration. As always, the best is yet to come.”
“We are truly excited to be working with the talented designers at Bôhten Eyewear. This emerging Canadian brand have delivered on creating a unique and vibrant capsule collection inspired by the movie Marvel Studios’ Black Panther: Wakanda Forever” said Quincy Kelman, Vice-President of Marketing, Walt Disney Studios Canada. “This collaboration is such a perfect fit for us and embodies ‘Wakanda Forever’, a phrase with deep cultural roots—a global concept that symbolizes pride, fearlessness, and resilience.”
About the Movie
In Marvel Studios’ Black Panther: Wakanda Forever, Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba), fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, king of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli. Marvel Studios' “Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in theatres November 11th. Tickets on sale now.
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About Bôhten Eyeglasses
Born in Canada in 2012 and rooted in Ghana, Bôhten Eyeglasses is on a mission to optimize the eye care experience for underserved communities on a global scale.
For inquiries, please contact firstname.lastname@example.org or email@example.com directly. Thanks.*To take part in the contest, the following rules apply:
a) No Purchase Necessary. Contest starts on October 21st and ends November 23rd.
b) You must be a resident of Canada (excluding Quebec) who has reached the age of majority in your province. Void where prohibited.
c) You must have a valid email address.
d) You must submit an online entry form available at bohten.com/wakandaforever
e) You can only submit an entry once.
f) For full rules, including skill testing requirements and any limitations/restrictions, please visit https://bohten.com/pages/contest-rules
GRAND PRIZE (5 winners): $1000 worth of Bôhten merchandise and a movie themed prize pack
FIRST PRIZE (5 winners): $600 worth of Bôhten merchandise and a movie themed prize pack
SECOND PRIZE (5 winners): $200 worth of Bôhten merchandise and a movie themed prize pack