Beyond the Frames: How Dwayne Blythe Built The Sound Factory and Inspires Black Creative Entrepreneurship
Beyond the Frames is Bôhten's blog feature highlighting today's movers and shakers in Africa and the diaspora.
Dwayne Blythe, best known as “DJ D-Rex”, has been doling out his signature variety of music for the “The DMV's” (DC, Maryland, Virginia) locals, sharing unique, rousing vibrations he’s honed and boomed over his twenty year career. Donned in his characteristic broad smile and always fresh, tailor-made suits, his roster boasts hundreds of top-tier events from weddings, to corporate, and private events. We sat down with DJ D-Rex in an exclusive interview to find out more about his life growing up, inspiration behind his creative startup and the impact its had on himself and his community. Let's dive right into his story in this Black History Month's Beyond the Frames feature.
Let's begin with how it all started. Tell us a little bit about your childhood and one of your favorite memories growing up.
Growing up in a West Indian family and being the eldest of three siblings, gave me a perspective of being responsible and protective of my family. I was raised in The Bronx, New York and saw a lot of good and bad in the streets of New York City. But, I always vividly remember listening to amazing music from a multitude of cultures. My father loved music and seized every opportunity to play it when we were home. These experiences forged my appreciation for music and molded me to love what I do for a living.
Was there ever a turning point for you with pivoting from employee to business owner? Tell us more about that moment. What sparked the change if so?
I worked on Wall Street in the financial sector and in Sales, but never felt whole or satisfied in either arena. About 15 years ago, I was at a crossroads in my career in Sales and asked myself a simple question, “What is the easiest thing you can sell?” The answer that kept coming back to me after extensive introspection was myself. In Sales, the product is not what is sold, it’s the relationship and more importantly “Me”. At that junction, I felt motivated to pursue my passion and pivoted careers. I took a chance and started my company. I named it after what made me the happiest, the sound of music. That's when “The Sound Factory” was born.
Talk to us about your business. How did it get started and how does it connect with Black identity and culture?
From a young boy growing up, music has always been a part of me and has shaped me into the man I am today. That foundation led me to start this business to spread happiness and joy through the sound of music. What started as a passion project has evolved into a successful international brand, bringing Black communities together at their events through music. Black culture is defined through music. It has told our struggles as a people and our joys as well. In good times and bad, music has been the messenger for people of African descent. I wanted to share that message through my business and the sound of music is the tool I use. I have been around the world and absolutely love what I do with music and how my business resonates with multicultural audiences.
How did you discover Bôhten and what stood out to you about it?
I saw an advertisement of the Eyewear Company on Instagram and Facebook and was immediately amazed by two simple things. First, the styles and designs took my breath away. The frames are stunning! Second, the company is Black owned and operated, and has deep roots from Ghana. I purchased five pairs immediately and have since purchased an additional seven pairs. The designs and styles suit my fashion look and belief which simply summed up is this, “Fresh, Fly, Wild and Bold”
Who/what were some of your influences growing up? What about now?
First and foremost was Neville G. Blythe, my father and first sound engineer/DJ/Selector I ever knew. Bob Marley, The Sugarhill Gang, Grandmaster Flash, Kool Herc, Kid Capri, D-Nice, Michael Jackson, Bill Withers and Earth Wind and Fire to name a few are some of my musical influences. Disco, Reggae, Hip Hop, R&B, House, Salsa have all played major influences in my life journey. Today, I give credit to my family and friends who keep me motivated to be better and do more for my community.
What have been some challenges you faced on this journey of entrepreneurship? What about rewards?
Being an entrepreneur I've faced challenges. Some consist of not knowing when your next client is going to book your services. In those seasons, I persevere by remaining faithful that my basic belief in selling myself and the relationships I've cultivated, along with the ones to come, will carry me forward. I have unwavering faith that the Architect of the Universe will take me, my brand and my business to limitless heights. I have done and seen a lot and my work isn’t done yet. The Sound Factory has more in store and the best is yet to come! As Biggie Smalls said, “Sky’s the Limit”
Where do you see yourself and your business in the next 10 years?
Training young, eager and passionate individuals on the DJ industry and on how to become successful entrepreneurs. Also, providing audio and sounds around the USA and on the African continent. I have seen some amazing things happening all over the continent and I want to be a part of the expansion and rise of my people.
What advice would you give to up-and-coming entrepreneurs?
Work hard, have faith in yourself, network and build relationships. Never stop!
How can people connect with you to book your services and learn more about your work?
Instagram: @livedrex
Facebook: Dwayne Blythe
Thank you DJ D-Rex for sharing your story and being a beacon of light in the community with your music. Your unwavering support of Bôhten (owning over 12 pairs of frames!) does not go unnoticed and neither does you showing up for the community through your work daily. Continue spreading the culture and bringing us together one great tune at a time!