In 2021, Bohten took some bold steps and forged partnerships with many top rated companies and brands around the world. From Canada, to the USA, to Accra and online, we continue to strive to make our unique African eyewear more easily accessible to you, our faithful customers.
We are pleased to announce yet another new partnership with Industrie Africa - “The definitive platform for African fashion”. Launched in 2018, Industrie Africa was created as a portal for discovery of exceptional designer talent. Since then, they have received international acclaim for “its unique digital showcase and diverse representation of Africa’s contemporary fashion landscape.”
Industrie Africa prides itself on “redefining the narrative around mainstream pan-African culture and fashion” and offers a “fresh take on the African labels you love (and have yet to discover).”
The Bohten team was truly ecstatic to become a part of the Industrie Africa family, to be able to provide their client base with access to our Bohten’s frames that draw on tradition, style and creativity.
Bohten’s Retail Account Support, Elorm Amankwa, was responsible for securing the partnership and shares how excited she is about its success. She says “To me, IA represents a new way of viewing and experiencing fashion from Africa so it’s a perfect fit. I especially love that storytelling is at the center of what they do. On their platform it’s not just about buying and selling. They make an effort to help you understand more about their brands, where each brand is from, and the things they believe in.”
Moreover, the Bohten X Industrie Africa collaboration aligns so well for each brand as we are both sustainability conscious and intertwine it within our everyday practices. That is also why Bohten got Industrie Africa’s sustainability stamp of approval.
Industrie Africa makes a point to recognize and acknowledge any brands they partner with that “adhere to sustainable principles within their businesses.” A clearly marked icon beside the brand offers their clients “the choice to invest in brands that are taking exceptional steps toward positive change in our industry.”
Companies who adhere to Industrie Africa’s criteria of Environmental, Ethical, Artisanal and Recycled standards received the coveted ‘sustainable’ icon on their site.
Bohten proudly boasts the sustainability symbol next to each product available on their site. We're honored to be included in their category of brands that work to ensure sustainability is built into the fabric of their company, to help ensure we work towards a better tomorrow.
As we continue to develop more partnerships in our future, we hope you take advantage of the opportunity to explore these brands and companies we collaborate with and access the convenience of purchasing your Bohten frames anywhere in the world!