Bôhten Eyeglasses Enters Retail Partnership With Essence
March, 2019, Toronto, Ontario; Bôhten Eyeglasses is pleased to announce that the Company has entered a retail partnership with Essence Magazine’s marketplace Shop Essence. Their new collection Bôhten 5 will be carried by the platform that is based in Brooklyn, NY. The first marketplace that makes it easy to buy from and support entrepreneurs of color.
Bôhten5 encapsulates labor of love born from extensive collaboration with designers, engineers, influencers and most importantly, our Kickstarter supporters. The work to become a brand that provides eyewear and services as a global initiative is beginning to blossom. The goal was simple, to take what resonated about our frames most with consumers and make them even better.
ESSENCE is the premiere lifestyle, fashion and beauty magazine for African-American womenESSENCE occupies a special place in the hearts of millions of Black women-its not just a magazine but her most trusted confidante, a brand that has revolutionized the magazine industry and has become a cultural institution in the African-American community. Founded in 1968, Essence Communications Inc. (ECI) launched ESSENCE, the ground-breaking magazine created exclusively for African-American women in 1970.
Founded in 2012, Bohten manufactures and designs eco-luxury eyeglasses made from reclaimed material sourced from West Africa. The company strives to be the leading eyewear manufacturer in Africa by creating opportunities for creative and skilled workers worldwide. We currently have a headquarters in Toronto, Canada and in 2018 Bôhten opened a second production hub in
Accra, Ghana. It’s a place that fosters the growth of creativity and innovation for local entrepreneurs.