13 Years of Vision: A New Era for Bohten Eyewear

13 years of seeing the world differently

 

Thirteen years ago, Bohten was born from a simple yet powerful idea — to create eyewear that made an impact. Impact on our community, culture, sustainability, and the environment.

What began as a leap of faith using reclaimed wood from Ghana has grown into a global brand recognized for craftsmanship, innovation, and purpose. But like every great story, there are chapters of transformation — moments when you pause, reflect, and redefine what comes next.

A Season of Renewal

A few years ago, as Bohten reached its tenth anniversary, we found ourselves at a crossroads. The eyewear world was changing rapidly, and so were the people we served. Rather than chasing the next big partnership or trend, we chose to turn inward — to refocus on what truly mattered: our product, our people, and our purpose.

We refined our operations and doubled down on the heart of Bohten — creating quality eyewear that makes people feel seen, confident, and empowered.

Because at its core, Bohten has always been about representation — designing frames that don’t just fit your face, but fit your story. Too often, people of color have been overlooked in eyewear design. Frames were made without our features in mind, leading to discomfort and poor fit. Bohten was built to change that — crafting intentional designs that fit diverse faces comfortably and beautifully, allowing wearers to feel both confident and celebrated.

Designing for Self-Expression

 

This renewed focus inspired our boldest collection yet. We wanted to move beyond the idea of eyewear as purely functional and instead create pieces that speak to the spirit of modern self-expression.

Our new frames are bigger, bolder, and more fashion-forward — made for those who see their eyewear as a statement of who they are. Every curve, every line, and every colorway reflects a story of individuality and confidence.

Fashion today is about more than style; it’s about self-definition. In a world where we share our lives and identities more openly than ever, we wanted Bohten eyewear to help people express themselves — unapologetically.

Listening, Learning, and Growing Together

 

When we launched the first two styles of our new range in just two colorways, we weren’t sure what to expect. But your response was immediate and powerful. You told us — through your feedback, your stories, your photos — that this was the direction you wanted.

That insight became our compass. Every new frame we’ve developed since has been guided by you — our community. You’ve helped us fine-tune not just our designs, but our entire approach to how we create and connect.

Giving Back Through Club Bohten

 

As our journey continues, we remain committed to giving back through Club Bohten, our community initiative supporting free eye care initiatives, creating employment opportunities, and sustainability efforts across Ghana and beyond. For us, progress means nothing if it doesn’t lift others with it.

Every purchase, every collaboration, every frame — it all contributes to something larger than ourselves. Because when we grow, our impact grows too.

Looking Ahead: Clear Vision, Bold Future

Thirteen years in, our mission remains as clear as ever: to create eyewear that reflects the world we live in — diverse, dynamic, and deeply connected.

Bohten isn’t just about what you wear on your face; it’s about how you see yourself and the world around you.

Here’s to 13 years of vision, and to every person who’s helped shape it — thank you for seeing the world with us.