Black Owned Prescription Eyewear brand Discovery: The Black Fit
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As we continue to celebrate our 10 year Anniversary, our gift to you this month is another Bôhten Anniversary nugget. This one tells the tale of how Bôhten discovered the 'best fit' in glasses and sunglasses for Black People.
Bôhten's newest styles and collections are designed for the black community. Their shape and size specifically cater to provide the right comfort and fit for black people, something that for centuries was completely ignored by eyewear designers. Co-founder Nana K shares the story of how Bôhten came across this important discovery, and uncovered a desperate need for the black community in the eyewear industry.
"Measurements we were taking for granted weren't really measurements based off of our faces.... while we did our research, we realized there was no company that specifically claimed and focused on and communicated that focus to black people..." - Nana K