One of the largest ophthalmology events in North America is happening in New York City this weekend and Bôhten is all set to be part of the action. Vision Expo East 2023 takes place from March 16th - 19th at the Jacob Javits Convention Centre where they are anticipating over 450 companies from around the world and 12,000 attendees. According to organizers, this year’s Vision Expo East is said to be "....the largest US optical industry gathering in recent years" and for the first time, Bôhten will have an exhibition booth at this monumental event.
Vision Expo East is describes as “...the complete event for ophthalmic professionals, where eyecare meets eyewear and education, fashion and innovation mingle.” Bôhten’s presence at this major industry event is a significant move for both the company and Vision Expo itself. For Bôhten, it provides us with the opportunity to connect with retailers, wholesalers, industry experts, companies and brands from all over the world. We will use the opportunity to spread awareness of our brand and develop more partnerships with established stakeholders in the industry.
Bôhten’s unique brand also adds much needed value to the Vision Expo East Exhibition itself. Bôhten is one of about 5 - 10 black-owned brands that will be showcasing its products and services to the 12,000 attendees. 5 -10 black owned brands out of thousands of booths. We are also one of the few sustainable brands in the eyewear industry that will have a presence at the exhibition. This combination of diversity and sustainability brings a varied product offering compared to what is typically offered at Vision Expo's trade show. Speaking of, what bold, state of the art African inspired styles do you think Bôhten plans to showcase during the event?
Well, attendees can anticipate seeing our limited edition Wakanda Forever Capsule Collection and get a sneak peak of our newest design set to release this year - our first cat eye female line of frames. Additionally, available exclusively at Vision Expo, we are offering Blue-light filter lenses for our Wakanda Forever Capsule collection. Our first time wholesalers can also expect 10% off of their order when made at the expo.
As if having our first exhibit at such a memorable event wasn’t enough to celebrate, Vision Expo has officially nominated Bôhten for a NOW Award for the best sunglasses category. “NOW by Vision Expo was created with the idea to bring the full representation of our industry forward by showing the latest brands, designs, trends and technologies,” said Nico Roseillier, the Organizer of NOW and Creative Director at Europa/State Optical/American Optical. Bôhten’s Wakanda Forever Ututu frames caught the eye of the nomination committee and we are hoping to bring the award home. The carefully curated selection of frames from an array of brands will be featured at the NOW Pavilion throughout Vision Expo East 2023 and is an opportunity to gain additional exposure as a brand.
Bôhten is elated and ready to hit the ground running for this event. Our Co-founder Nana Boateng shared his excitement, noting the progress we've made. "Last year I was walking the floor of the event as an attendee, this year we have a booth! We also received a nomination for the NOW award on our first year participating in the show. It's meaningful because it shows there's hope to have more diversity in the industry as time goes on. I'm hoping we can help pave the way for other brands like us, to do the show as well" says Nana Boateng.
Are you interested in attending Vision Expo East 2023 to see what it’s all about? You're invited as our guest. Register here for the Vision Expo East in New York to receive a FREE exhibit hall admission ($150 value)! Bôhten's booth is #S1061 - be sure to come by and say hi!