Live from the Hub: Bohten Taste & Feel Event

Live from the Hub is a bi-weekly feature highlighting Bôhten’s leading team members and events. Learn more about Bôhten and our process here – and be sure to check back often to learn more about our fun staff, our creative process and what’s in store for us!

As 2022 quickly approaches, Bohten has already begun prep for our new releases for our upcoming collection. One of the ways we try to deliver comfortable yet stylish products is to always have you, our customers, in mind. So at the end of July 2021, our Bohten team in Accra hosted a “Taste and Feel” at Vida E Cafe, a local coffee shop in the city’s East Legon area.

There was a constant flow of persons willing to participate in the try-on sessions. We created a pop up booth and encouraged many patrons to try on the prototypes of the new collection and provide their honest feedback with how they felt about the new frames.  

Overall, it seemed our eco-friendly, acetate Bohten eyewear rated higher for attraction and appeal for samplers, as we’ve added a range and pop of color to this new season’s releases. However, feedback was given that some of the frames were "too tight," to which our team duly noted.

We spoke briefly with Dionne, a patron in attendance, who shared that "I have been following Bohten for a while so I was very excited for the opportunity to try their frames out. It was great. Some fit really nicely."

Participants rated the alternative options of the traditional Bohten wooden frames for each style from the collection higher for fit and comfort, a plus in Bohten books as we aim to please. Furthermore, consistent feedback from respondents was that the lower nose bridges on both acetate and wooden Bohten frames were comfortable.

As we aim to continue our research for current and future eyewear development with you in mind, there will definitely be more "Bohten Taste and Feel" pop up events in locations around the world. 

Be sure to follow us on Instagram, where we will post more “Taste and Feel” events in a city near you!

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